Campaigns & Brand Marketing Executive
About the role
We have an exciting new opportunity for a Campaign and Brand Marketing Executive with some experience, you will assist in the planning, execution, and analysis of marketing campaigns across multiple channels. You’ll work closely with cross-functional teams, supporting the Senior Campaign and Brand Marketing Executive to ensure campaigns are aligned with business objectives and deliver measurable results.
This is a hybrid role - working at least 2 days in the office with the remainder from home.
Role Responsibilities
- Campaign Support: Assist in the development and management of marketing campaigns, ensuring alignment with business goals and brand guidelines.
- Content Coordination: Support content planning efforts by coordinating with internal teams to gather necessary materials for campaigns and content planning.
- Execution: Assist in executing campaigns across various channels (email, social media, paid media, onsite, etc.) by coordinating with creative, digital, and marketing teams.
- Brand Partnership Assistance: Support the Senior Campaign and Brand Marketing Executive in collaborating with buying teams and third-party brands to maximise marketing opportunities.
- Agency Liaison: Assist in managing the relationship with the PR agency, ensuring consistent messaging and supporting the delivery of PR opportunities.
- Performance Monitoring: Help track and report on the performance of campaigns, using analytics to measure success and inform future efforts.
- Budget Assistance: Support budget management by maintaining cost trackers and assisting with purchase orders (POs).
- Cross-Functional Collaboration: Work closely with buying, creative, financial services, and wider marketing teams to ensure smooth campaign execution.
- Optimisation Support: Assist in identifying opportunities for campaign optimisation and suggesting improvements to enhance effectiveness.
- Travel: Participate in occasional travel to meet with agencies and third-party brands to support partnerships and marketing initiatives.
- Customer Focus: Contribute to achieving positive outcomes for customers through campaign activities.
- Compliance: Assist in ensuring compliance with all applicable UK and local regulations, Company Policies, and FCA Conduct Rules.
- Company Values: Demonstrate behaviors in line with our Company values.
- Health and Safety: Take reasonable care for the health and safety of yourself and others who may be affected by acts and omissions at work.
About you
- Educated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experience
- Experience in relevant Marketing and/ or campaign management.
- Analytical and strong excel and reporting skills
- High level of drive and motivation
- Knowledge of emerging technologies
- Highly organised with a strong attention to detail
- Ability to work under pressure to tight deadlines with high levels of accuracy
- Strong written and verbal communication skills
- Can work individually or as part of a team
- Able to commute to Bradford city centre