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Senior CRM Analyst

Please Note: The application deadline for this job has now passed.

About the role

Step into the role of Senior CRM Analyst at FGH and be a vital part of our vibrant analytics team. Your main focus will involve executing diverse marketing campaigns across multiple channels, utilising your analytical skills to provide valuable insights for enhanced customer targeting. By crafting engaging customer journeys within our CRM platform and collaborating with marketing teams, you'll help elevate the customer experience and drive long-term value. If you're passionate about data-driven marketing and want to make a meaningful impact, join us at FGH!

Role Responsibilities

  • Provision of multi-channel selections i.e. direct mail, email, push & SMS campaigns in accordance with our customer and marketing strategies.
  • Create and manage multi-channel customer journeys within our CRM platform
  • To setup and ensure the accuracy of promotional offer codes in advance of arriving with the customer.
  • Maintaining and developing the data integrations between our marketing automation platforms.
  • Produce timely and accurate analytics to understand the success of the marketing activity across all direct to customer channels.
  • Proactively identify opportunities for improved customer targeting using insight-based recommendations.
  • Collaborate with marketing functions to improve the customer experience and drive customer lifetime value
  • Manage workload effectively to ensure deadlines are met.
  • To be always committed to good outcomes for customers
  • Ensure compliance with all applicable UK and local regulations, Company Policies and FCA Conduct Rules
  • Demonstrate behaviours in line with our Company values


  • Relevant degree (for example, but not limited to, Data Science, Statistics, Economics).

About you

  • Applied experience using CRM or Marketing automations platforms – Preferably Adobe Campaign
  • Strong SQL skills and experience managing a marketing datamart
  • Computer literate – good understanding of Microsoft Office Packages (e.g. Excel, Powerpoint).
  • Strong numerical skills and understanding of data.
  • Demonstrate a proactive and innovative approach to business challenges.
  • Confident in making commercial insight-based recommendations.
  • Ability to work with high level of accuracy, and attention to detail to time critical deadlines.
  • Organised with great time management skills.
  • Enthusiastic, problem solving and interpersonal skills with ability to put your ideas across verbally and in presentations.
  • Good team player.
  • Commercial awareness and acumen.
  • Able to commute to Bradford city centre

Why FGH?

Our staff enjoy competitive benefits including staff discount, generous annual leave, healthcare cash plan together with a vibrant, colourful, creative and flexible working atmosphere. With our competitive benefits, and supportive teams our staff enjoy helping us on our mission and benefit greatly from the challenges that come with working for a successful retailer.

About us

Freemans Grattan Holdings (FGH) is based in West Yorkshire and is part of the OTTO Group – one of the world's largest online retailers.

Home to familiar brands such as Freemans, Grattan and Kaleidoscope, we have over 100 years of experience. 

We're on a mission to help our customers live their best lives through a choice of quality basics, the brands they love and credible exclusive product supported by easy and rewarding ways to pay.

We offer excellent service and delivery seven days a week, with so much going for us - why not be part of the story.

We have over 600 UK employees working for us in various functions, including Marketing and Creative, Customer Experience, Warehousing and Logistics, Financial Services, Transformation, Buying and Merchandising, IT and Support Services. 

Our values of Resilience, Empathy, Ambition, Commitment, and Honesty underpin our vibrant and dynamic culture.

We're heading for some exciting and challenging places, so why not join us and be part of our vision to create a modern, digital retailer with powerful customer brandsexciting product and compelling financial services. 

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