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Marketing & CRM Executive

About the role

We have a great new opportunity for a Marketing and CRM Executive  to plan and execute an efficient and effective marketing CRM programme and supporting strategy development.

Role Responsibilities

  • Plan and execute the brands CRM strategy e.g.
    • Customer cluster targeting
    • Customer lifecycle management
    • Customer profiling - internal data driven
    • Customer segmentation, selection
    • Customer product strategies
    • Relevant channels e.g. Offline, SMS, E-mail, Push, TV (inc. TV media planning), Organic Social, PR
  • Ensure brand values and guidelines are adhered to
  • Ensure all marketing activity is appropriately circulated for sign off and meets regulatory requirements
  • Maintain cost trackers and manage POs
  • Trading monitoring: daily monitoring and production of weekly report and seasonal reviews
  • Support ad hoc projects e.g. Credit, Discount plans, testing programmes
  • Close liaison with broader brand team
  • International liaison as appropriate

About you

  • Experience in relevant areas of CRM marketing
  • Analytical and strong excel and reporting skills
  • Educated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experience
  • High level of drive and motivation
  • Knowledge of emerging technologies
  • Highly organised with a strong attention to detail
  • Ability to work under pressure to tight deadlines with high levels of accuracy
  • Strong written and verbal communication skills
  • Can work individually or as part of a team
  • Able to commute to Bradford city centre

Why FGH?

Our staff enjoy competitive benefits including staff discount, generous annual leave, healthcare cash plan together with a vibrant, colourful, creative and flexible working atmosphere. With our competitive benefits, and supportive teams our staff enjoy helping us on our mission and benefit greatly from the challenges that come with working for a successful retailer.

About us

Freemans Grattan Holdings (FGH) is based in West Yorkshire and is part of the OTTO Group – one of the world's largest online retailers.

Home to familiar brands such as Freemans, Grattan and Kaleidoscope, we have over 100 years of experience. 

We're on a mission to help our customers live their best lives through a choice of quality basics, the brands they love and credible exclusive product supported by easy and rewarding ways to pay.

We offer excellent service and delivery seven days a week, with so much going for us - why not be part of the story.

We have over 600 UK employees working for us in various functions, including Marketing and Creative, Customer Experience, Warehousing and Logistics, Financial Services, Transformation, Buying and Merchandising, IT and Support Services. 

Our values of Resilience, Empathy, Ambition, Commitment, and Honesty underpin our vibrant and dynamic culture.

We're heading for some exciting and challenging places, so why not join us and be part of our vision to create a modern, digital retailer with powerful customer brandsexciting product and compelling financial services. 


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