About the role

We have a great opportunity for a CRM Manager to join our Marketing team and develop, execute and manage an efficient and effective marketing CRM strategy and programme

Role Responsibilities

• Manage and develop CRM strategy e.g.
• Customer cluster targeting
• Customer lifecycle management
• Customer profiling - internal data driven
• Customer segmentation, selection
• Customer product strategies
• Relevant channels e.g. Offline, SMS, E-mail, Push, TV (inc. TV media planning), Organic Social, PR
• Seasonal brand strategy development, presentations and end of season reviews
• Budget control - seasonal, period and weekly trading reviews
• Trading monitoring : daily monitoring and production of weekly report and seasonal reviews
• Team and people management
• Credit strategy execution
• Discount strategy including test programme
• FGH projects - devise, implement, test & roll out
• Close liaison with onsite trading team, DOT team
• International liaison as appropriate

About you

• Proven experience (preferably 3- 4 years) in all relevant areas of CRM marketing
• Educated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experience
• High level of drive and motivation
• Knowledge of emerging technologies
• Strong analytical, project and process management skills
• Ability to work under pressure to tight deadlines with high levels of accuracy
• Strong written and verbal communication skills
• Can work individually or as part of a team
• Strong people management skills and experience

Why FGH?

Our staff enjoy competitive benefits including staff discount, generous annual leave, healthcare cash plan together with a vibrant, colourful, creative and flexible working atmosphere. With our competitive benefits, and supportive teams our staff enjoy helping us on our mission and benefit greatly from the challenges that come with working for a successful retailer.

About us

Freemans Grattan Holdings (FGH) is based in West Yorkshire and is part of the OTTO Group – one of the world’s largest online retailer. FGH is the home of familiar brands such as Freemans, Grattan, Kaleidoscope, Swimwear 365, Look Again, Bonprix, Curvissa and Witt.

We offer a broad choice of products and are committed to offering great service and delivery seven days a week. We meet the needs of our extensive and varied loyal customer base by having a Customer First mantra and being fair in how we deal with our customers and employees. Innovation is key as we look for new ideas which will improve the customer experience and our business processes.

We have a great team and integrity plays an important part in how we work together. We currently employ over 700 people within Vicar Lane office, Listerhills warehouse and credit operations, offering a diverse range of opportunities, generous benefits and a good work/life balance. Our mission is to be the preferred choice in internet and home shopping…do things better or do things differently.